{"id":5158,"date":"2024-07-19T08:24:13","date_gmt":"2024-07-19T08:24:13","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=5158"},"modified":"2024-07-19T08:24:13","modified_gmt":"2024-07-19T08:24:13","slug":"prime-day-2024-nouveau-record-pour-amazon-voici-comment-il-sest-deroule","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/prime-day-2024-nouveau-record-pour-amazon-voici-comment-il-sest-deroule\/","title":{"rendered":"Prime Day 2024 : nouveau record pour Amazon, voici comment il s&#8217;est d\u00e9roul\u00e9"},"content":{"rendered":"<p>Comme on pouvait s&#8217;y attendre, <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/rime-day-2024-amazon-les-16-et-17-juillet-dernieres-nouveautes\/\">compte tenu des attentes bien d\u00e9clar\u00e9es \u00e0 la veille<\/a>,<strong> l&#8217;Amazon Prime Day 2024<\/strong> s&#8217;est conclu avec des chiffres records, suffisants pour d\u00e9passer facilement les r\u00e9sultats de tous les \u00e9v\u00e9nements de shopping Prime Day qui se sont succ\u00e9d\u00e9 au fil des ans.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"87823858fe\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Cela a \u00e9t\u00e9 confirm\u00e9 par la soci\u00e9t\u00e9 am\u00e9ricaine elle-m\u00eame. Amazon a en effet d\u00e9fini le Prime Day 2024 comme la plus grande initiative de ce type de tous les temps, <strong>avec des ventes record tant en termes de nombre d&#8217;articles vendus que de chiffre d&#8217;affaires g\u00e9n\u00e9r\u00e9.<\/strong><\/p>\n<p><em>&#8220;Le Prime Day 2024 a \u00e9t\u00e9 un \u00e9norme succ\u00e8s. Nous remercions les millions de membres Prime dans le monde entier qui se sont tourn\u00e9s vers Amazon pour faire des affaires fantastiques. Merci \u00e0 nos employ\u00e9s, partenaires de livraison, vendeurs du monde entier, qui ont contribu\u00e9 \u00e0 donner vie \u00e0 cet \u00e9v\u00e9nement&#8221;<\/em>, a d\u00e9clar\u00e9 Doug Herrington, PDG de Worldwide Amazon Stores.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<p>Bien que des statistiques plus compl\u00e8tes et structur\u00e9es seront probablement publi\u00e9es dans les prochains jours, il a d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9clar\u00e9 aujourd&#8217;hui que les vendeurs ind\u00e9pendants ont vendu plus de 200 millions d&#8217;articles pendant le Prime Day 2024. \u00c0 ce volume de ventes, s&#8217;ajouteront \u00e9videmment celles r\u00e9alis\u00e9es sur les appareils Amazon.<\/p>\n<p>En attendant la publication d&#8217;un rapport plus complet sur la performance du Prime Day 2024, il y a quelques donn\u00e9es qui m\u00e9ritent d&#8217;\u00eatre relev\u00e9es par des sources tierces. En tant que telles, elles peuvent partager un premier jugement de qualit\u00e9 sur l&#8217;initiative commerciale d&#8217;Amazon :<\/p>\n<ul>\n<li>selon <a href=\"https:\/\/blog.adobe.com\/en\/topics\/trends-research\">Adobe Analytics<\/a>, les ventes aux \u00c9tats-Unis les 16 et 17 juillet 2024 ont atteint 14,2 milliards de dollars. L&#8217;augmentation par rapport \u00e0 l&#8217;ann\u00e9e derni\u00e8re est de 11 % ; les ventes de smartphones ont augment\u00e9 de 18 % d&#8217;une ann\u00e9e sur l&#8217;autre.<\/li>\n<li>pour <a href=\"https:\/\/www.numerator.com\/prime-day\/\">Numerator<\/a>, la commande moyenne s&#8217;\u00e9levait \u00e0 57,97 dollars (environ 53 euros au taux de change actuel). Lors de l&#8217;\u00e9v\u00e9nement pr\u00e9c\u00e9dent, ce chiffre \u00e9tait de 56,64 dollars.<\/li>\n<\/ul>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5139\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024-risultati\/diseno-sin-titulo-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PRIME DAY\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5139\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/h2>\n<h2>De Rufus \u00e0 Inspire<\/h2>\n<p>Le haut responsable s&#8217;est ensuite attard\u00e9 sur d&#8217;autres \u00e9valuations de l&#8217;\u00e9v\u00e9nement en question. Il a par exemple indiqu\u00e9 comment Rufus, le nouvel assistant d&#8217;achat conversationnel bas\u00e9 sur <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/intelligence-artificielle-amazon-nest-pas-a-la-traine\/\">l&#8217;intelligence artificielle d&#8217;Amazon<\/a>, a aid\u00e9 des millions de clients \u00e0 pr\u00e9senter la vaste s\u00e9lection d&#8217;Amazon de mani\u00e8re plus rapide et plus simple.<\/p>\n<p>La satisfaction a \u00e9galement \u00e9t\u00e9 exprim\u00e9e pour les performances <strong>d&#8217;Amazon Inspire<\/strong>. L&#8217;exp\u00e9rience d&#8217;achat dans l&#8217;application d&#8217;Amazon a offert \u00e0 ses clients un moyen de d\u00e9couvrir des produits et de faire des achats de mani\u00e8re transparente gr\u00e2ce \u00e0:<\/p>\n<div class=\"response-container-content ng-tns-c1024384424-22\">\n<div class=\"response-content ng-tns-c1024384424-22\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<ul data-sourcepos=\"5:1-8:8\">\n<li data-sourcepos=\"5:1-5:191\">un flux personnalis\u00e9. Un flux avec des photos et des vid\u00e9os de produits inspir\u00e9s par leurs int\u00e9r\u00eats s&#8217;ouvre devant l&#8217;utilisateur. Le client peut alors choisir parmi diff\u00e9rentes cat\u00e9gories de r\u00e9f\u00e9rence ;<\/li>\n<li data-sourcepos=\"5:1-5:191\">des contenus pertinents. Les vid\u00e9os et photos pr\u00e9sent\u00e9es sont courtes et dynamiques, comme sur TikTok et Instagram Reels ;<\/li>\n<li data-sourcepos=\"5:1-5:191\">influenceurs et marques. Des influenceurs et des marques c\u00e9l\u00e8bres sont impliqu\u00e9s dans la plateforme, recommandant des produits et cr\u00e9ant des contenus exclusifs<\/li>\n<li data-sourcepos=\"5:1-5:191\">achats simplifi\u00e9s. Si le client remarque quelque chose qui lui pla\u00eet, il peut l&#8217;acheter directement depuis l&#8217;application, sans avoir \u00e0 passer \u00e0 d&#8217;autres pages.<\/li>\n<\/ul>\n<p>Amazon Inspire est actuellement encore en phase de test pour le <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">march\u00e9 am\u00e9ricain<\/a>.<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comme on pouvait s&#8217;y attendre, compte tenu des attentes bien d\u00e9clar\u00e9es \u00e0 la veille, l&#8217;Amazon Prime Day 2024 s&#8217;est conclu avec des chiffres records, suffisants pour d\u00e9passer facilement les r\u00e9sultats de tous les \u00e9v\u00e9nements de shopping Prime Day qui se sont succ\u00e9d\u00e9 au fil des ans.<\/p>\n","protected":false},"author":179014712,"featured_media":5138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[306,271],"tags":[315,1123,1204],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller","tag-prime-day-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Day 2024 : nouveau record pour Amazon, voici comment il s&#039;est d\u00e9roul\u00e9 - ZonWizard<\/title>\n<meta name=\"description\" content=\"Amazon annonce les premiers r\u00e9sultats du Prime Day 2024 : voici comment se sont d\u00e9roul\u00e9s les deux jours de soldes !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/fr\/prime-day-2024-nouveau-record-pour-amazon-voici-comment-il-sest-deroule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Day 2024 : nouveau record pour Amazon, voici comment il s&#039;est d\u00e9roul\u00e9 - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Amazon annonce les premiers 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