{"id":5133,"date":"2024-07-19T08:24:09","date_gmt":"2024-07-19T08:24:09","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=5133"},"modified":"2024-07-19T08:24:09","modified_gmt":"2024-07-19T08:24:09","slug":"amazon-prime-day-2024-risultati","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024-risultati\/","title":{"rendered":"Prime Day 2024: nuovo record per Amazon, ecco come \u00e8 andata"},"content":{"rendered":"<p>Come era lecito attendersi, <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024\/\">viste anche le aspettative ben dichiarate alla vigilia<\/a>, <strong>l\u2019Amazon Prime Day 2024 si \u00e8 concluso con numeri record<\/strong>, sufficienti a superare agevolmente i risultati di tutti gli eventi di shopping Prime Day che si sono succeduti nel corso degli anni.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"87823858fe\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>A confermarlo \u00e8 la stessa societ\u00e0 statunitense. Amazon ha infatti definito il Prime Day 2024 come la pi\u00f9 grande iniziativa di questo tipo di sempre, con <strong>vendite record sia in termini di numero di articoli venduti che di fatturato generato.<\/strong><\/p>\n<p>\u201c<em>Prime Day 2024 \u00e8 stato un enorme successo. Ringraziamo i milioni di membri Prime in tutto il mondo che si sono rivolti ad Amazon per fare affari fantastici. Grazie ai nostri dipendenti, partner di consegna, venditori in tutto il mondo, che hanno contribuito a dare vita a questo evento\u201d <\/em>\u2013 ha dichiarato Doug Herrington, CEO di Worldwide Amazon Stores.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<p>Sebbene statistiche pi\u00f9 ampie e strutturate verranno probabilmente rilasciate nei prossimi giorni, gi\u00e0 oggi \u00e8 stato dichiarato come i <em>seller <\/em>indipendenti abbiano venduto pi\u00f9 di 200 milioni di articoli durante il Prime Day 2024. A tale volume di vendite andranno evidentemente aggiunte quelle realizzate sui dispositivi Amazon.<\/p>\n<p>In attesa della pubblicazione di un report pi\u00f9 completo su come sia andato, in maggior dettaglio, il Prime Day 2024, ci sono alcuni dati che meritano di essere rilevati da fonti terze. Come tali, possono condividere un primo giudizio di qualit\u00e0 sull\u2019iniziativa commerciale di Amazon:<\/p>\n<ul>\n<li>secondo <a href=\"https:\/\/blog.adobe.com\/en\/topics\/trends-research\">Adobe Analytics<\/a> le vendite negli Stati Uniti il 16-17 luglio 2024 sono salite a 14,2 miliardi di dollari. Il balzo rispetto allo scorso anno \u00e8 dell&#8217;11%;<\/li>\n<li>le vendite di smartphone sono cresciute del 18% su base annua;<\/li>\n<li>per <a href=\"https:\/\/www.numerator.com\/prime-day\/\">Numerator<\/a> l\u2019ordine medio \u00e8 stato pari a 57,97 dollari (circa 53 euro al cambio attuale). Nell&#8217;evento precedente il dato era pari a 56,64 dollari.<\/li>\n<\/ul>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5139\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024-risultati\/diseno-sin-titulo-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PRIME DAY\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5139\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/h2>\n<h2>Da Rufus a Inspire<\/h2>\n<p>Il top manager si \u00e8 poi soffermato su alcune altre valutazioni sull&#8217;evento in oggetto. Ha ad esempio indicato come <strong>Rufus<\/strong>, il nuovo assistente allo shopping conversazionale basato sull\u2019<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/intelligenza-artificiale-amazon-non-resta-indietro\/\">intelligenza artificiale di Amazon<\/a>, abbia aiutato milioni di clienti a presentare la vasta selezione di Amazon in maniera pi\u00f9 rapida e semplice.<\/p>\n<p>Soddisfazione \u00e8 stata espressa anche per le performance di <strong>Amazon Inspire. <\/strong>L\u2019esperienza di acquisto in-app di Amazon ha offerto ai propri clienti un modo per scoprire prodotti e fare acquisti senza soluzione di continuit\u00e0 attraverso:<\/p>\n<div class=\"response-container-content ng-tns-c1024384424-22\">\n<div class=\"response-content ng-tns-c1024384424-22\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<ul data-sourcepos=\"5:1-8:8\">\n<li data-sourcepos=\"5:1-5:191\">feed personalizzato. Dinanzi all&#8217;utente si apre un feed con foto e video di prodotti ispirati ai propri interessi. Il cliente pu\u00f2 dunque scegliere tra diverse categorie di riferimento;<\/li>\n<li data-sourcepos=\"5:1-5:191\">contenuti pertinenti. I video e le foto presentate sono brevi e dinamici, come su TikTok e Instagram Reels;<\/li>\n<li data-sourcepos=\"5:1-5:191\">influencer e brand. Influencer e brand famosi sono coinvolti all&#8217;interno della piattaforma, consigliando prodotti e creando contenuti esclusivi.<\/li>\n<li data-sourcepos=\"5:1-5:191\">acquisti semplificati. Se il cliente nota qualcosa che gli piace, pu\u00f2 acquistarlo direttamente dall&#8217;app, senza dover passare ad altre pagine.<\/li>\n<\/ul>\n<p>Amazon Inspire \u00e8 attualmente ancora in fase di test per il <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-vendere-su-amazon-usa-la-guida-completa-per-seller-europei\/\">mercato USA<\/a>.<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Profitto Gratis<\/strong><\/h2>\r\n<p class=\"\">Prendi il pieno controllo del tuo Business su Amazon. Vedrai con chiarezza profitti reali, margini, ROI, ordini, costi ed avrai un bilancio per ogni marketplace Europeo. Se non conosci ancora il Tool Profitto di ZonWizard scopri come pu\u00f2 aiutarti a gestire e far crescere il tuo business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Come era lecito attendersi, viste anche le aspettative ben dichiarate alla vigilia, l\u2019Amazon Prime Day 2024 si \u00e8 concluso con numeri record, sufficienti a superare agevolmente i risultati di tutti gli eventi di shopping Prime Day che si sono succeduti nel corso degli anni.<\/p>\n","protected":false},"author":179014710,"featured_media":5138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73,50],"tags":[81,1062,1268,1266],"class_list":["post-5133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller","tag-prime-day-2024","tag-record"],"yoast_head":"<!-- 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