{"id":5037,"date":"2024-08-05T08:39:14","date_gmt":"2024-08-05T08:39:14","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=5037"},"modified":"2024-08-05T08:39:14","modified_gmt":"2024-08-05T08:39:14","slug":"vendere-ricambi-auto-e-moto-su-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/","title":{"rendered":"Vendere ricambi auto e moto su Amazon"},"content":{"rendered":"<p>Il <strong>settore dei ricambi auto e moto online<\/strong> continua a crescere di buon ritmo mettendo in difficolt\u00e0 i business che si basano esclusivamente sulla vendita negli store fisici.<\/p>\n<p>Lo sviluppo dovrebbe peraltro proseguire anche nel corso dei prossimi anni. Statista <a href=\"https:\/\/www.statista.com\/statistics\/1122758\/global-online-aftermarket-size-automotive-industry\/\">sostiene che il mercato dell\u2019aftermarket online crescer\u00e0 del 16% medio annuo fino al 2027<\/a>, quando si supereranno i 140 miliardi di dollari.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Un simile dato dovrebbe dunque rassicurare chi, in questo momento, sta pensando di entrare in questo mercato o espandere le proprie attivit\u00e0 in tale ambito. La vera domanda che vogliamo porci \u00e8 pertanto un\u2019altra: cosa si deve fare per avere successo in questo scenario. In particolar modo, cosa possiamo fare per migliorare la vendita di ricambi auto e moto su Amazon?<\/p>\n<p>Abbiamo provato a riepilogare, qui di seguito, alcuni spunti strategici che speriamo possano essere utili ai nostri lettori!<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5081\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/attachment\/17\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"recambi auto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5081\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/17.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>Stabilire cosa vendere: la competenza \u00e8 fondamentale<\/h2>\n<p>Anche se pu\u00f2 sembrare una riflessione fin troppo superficiale (purtroppo, non lo \u00e8!), il punto di partenza di qualsiasi strategia di vendita di ricambi auto e moto su Amazon \u00e8 la <strong>definizione di ci\u00f2 che desideriamo vendere in questo marketplace. <\/strong>Traccia dunque un perimetro, che dovrebbe coincidere con le proprie competenze e conoscenze pi\u00f9 approfondite.<\/p>\n<p>Il settore dei ricambi veicoli \u00e8 infatti un settore molto tecnico. Frequenti sono dunque le richieste di chiarimenti a cui bisogner\u00e0 fornire una risposta puntuale, tempestiva, autorevole e esaustiva.<\/p>\n<p>Cerca pertanto di <strong>conoscere molto bene ci\u00f2 che vuoi vendere<\/strong>. La maggiore competenza rispetto alla generalit\u00e0 degli e-store nel tuo settore ti permetter\u00e0 di strutturare meglio la tua offerta online fornendo ai tuoi utenti un servizio di maggiore qualit\u00e0 in termini di customer care. Elemento che, come noto, \u00e8 essenziale per avere successo in un mercato cos\u00ec competitivo come questo.<\/p>\n<p>Vediamo di seguito alcuni dei principali esempi di prodotti vendibili nel settore dei ricambi auto e moto, e le loro fondamentali caratteristiche.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h3>Ricambi esterni per auto e moto<\/h3>\n<p>I ricambi esterni per auto e moto, come gli specchietti, sono tra gli articoli pi\u00f9 venduti su Amazon. Lo sono, peraltro, per pi\u00f9 di qualche buona ragione. Oltre ad essere facilmente installabili anche dai non esperti, questi componenti possono di norma trovarsi in una buona gamma di versioni compatibili che alimentano una concorrenza dinamica basata sul prezzo.<\/p>\n<h3>Pneumatici<\/h3>\n<p>Gli pneumatici sono un prodotto meno venduto rispetto ai ricambi esterni di cui sopra. Contrariamente agli articoli di cui abbiamo parlato qualche riga fa, infatti, installarli \u00e8 un po&#8217; pi\u00f9 complicato. E&#8217; infatti sempre richiesto l\u2019intervento da parte di un meccanico, che potrebbe applicare dei sovrapprezzi alla propria prestazione rispetto alla tariffa che avrebbe potuto applicare se gli pneumatici fossero stati acquistati nel proprio negozio. Anche per questo motivo la concorrenza in questo ambito \u00e8 ancor pi\u00f9 legata al fattore prezzo. Non sono rari i concorrenti stranieri che hanno invaso la categoria con soluzioni di import dai mercati a basso costo.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5082\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/attachment\/18\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Vendere ricambi auto e moto su Amazon\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5082\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/18.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h3>Componenti interni e altri accessori<\/h3>\n<p>Anche le vendite di componenti interni, come candele e cilindri, rappresentano un componente proficuo per le vendite di ricambi su Amazon. Cos\u00ec come gli pneumatici e le sospensioni, per\u00f2, i componenti interni devono quasi sempre essere installati da un meccanico professionista. Difficilmente, infatti, il diretto cliente disporr\u00e0 di conoscenze e attrezzature sufficienti per agire in autonomia.<\/p>\n<p>Tra le altre categorie ci sono invece quelle degli accessori e degli utensili. Dalle chiavi inglese ai cric, dai dispositivi per gonfiare le gomme ai copri pneumatici o ai copri volante, si tratta di prodotti dal costo unitario mediamente contenuto, che contribuiscono a rinvigorire un mercato sempre particolarmente fertile di alternative.<\/p>\n<p>Alla luce di tutto ci\u00f2, complessivamente i dati di vendita ci suggeriscono come <strong>i ricambi auto e moto pi\u00f9 venduti in Italia online e su Amazon siano quelli pi\u00f9 facilmente trasportabili e installabili in autonomia dallo stesso cliente finale<\/strong>, e che<\/p>\n<ul>\n<li>spazzole tergicristallo<\/li>\n<li>tappetini<\/li>\n<li>lampadine<\/li>\n<li>accessori per l\u2019abitacolo<\/li>\n<\/ul>\n<p>costituiscono le soluzioni pi\u00f9 ricorrenti.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5086\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/21-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ricambi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5086\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/21.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Perch\u00e9 si acquistano ricambi auto e moto su Amazon<\/h2>\n<p>Tutto ci\u00f2 premesso, per comprendere in che modo gestire strategicamente la vendita di ricambi auto e moto su Amazon \u00e8 sicuramente utile comprendere <strong>quali siano le tipologie di acquirenti che possiamo incontrare sul marketplace.<\/strong><\/p>\n<p>Esistono infatti diversi gruppi demografici di utenti che acquistano ricambi auto online, dagli automobilisti privati alle officine locali. Conoscere il mercato di riferimento \u00e8 naturalmente un aspetto da tenere in considerazione quando si progetta e si costruisce la propria offerta di vendita digitale in questo settore.<\/p>\n<p>Ferme restando le differenze tra i vari gruppi di acquirenti, ci sono comunque alcuni motivi ricorrenti che sembrano essere comuni a tutti i target e che li spingono in modo pi\u00f9 favorevole all\u2019acquisto online.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5085\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/attachment\/22\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ricambi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5085\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/22.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Traendo una considerazione mediana tra diverse ricerche condotte nel settore, possiamo certamente sottolineare come:<\/p>\n<ul>\n<li>Il <strong>prezzo pi\u00f9 favorevole<\/strong> \u00e8 stato citato pi\u00f9 frequentemente come l\u2019elemento trainante degli acquirenti di ricambi per auto e moto su piattaforma digitale. La percentuale riguarda poco pi\u00f9 del 50% del campione;<\/li>\n<li>Tra le determinanti pi\u00f9 frequenti \u00e8 stata poi citata la consegna veloce. L&#8217;elemento \u00e8 stato citato tra il 40 e il 50% del campione a seconda dei cluster di riferimento;<\/li>\n<li>A seguire, troviamo l\u2019assenza di spese di spedizione (tra il 35% e il 45%);<\/li>\n<li>Infine, la semplicit\u00e0 nell\u2019acquisto e l\u2019ampiezza della scelta (tra il 20% e il 25%).<\/li>\n<\/ul>\n<h3>Il profilo del cliente<\/h3>\n<p>\u00c8 dunque possibile ricondurre il comportamento degli acquirenti di ricambi per auto e moto su Amazon in questo modo:<\/p>\n<ul>\n<li>la possibilit\u00e0 di <strong>avere in pronta disponibilit\u00e0 un ampio ventaglio di componenti<\/strong> \u00e8 certamente uno dei principali driver della scelta di Amazon come proprio fornitore di riferimento per i ricambi. Sul marketplace \u00e8 infatti possibile trovare ricambi sia per veicoli di nuova che di vecchia generazione. Si ottiene cos\u00ec l\u2019accesso a un catalogo che non trova conforto da parte dei principali negozi di ricambi fisici;<\/li>\n<li><strong>il prezzo continua ad essere l\u2019elemento trainante<\/strong> nella convenienza di Amazon in questo settore. Con l\u2019ampia selezione di ricambi auto e moto che \u00e8 possibile trovare sul marketplace, disporre della possibilit\u00e0 di confrontare i prezzi \u00e8 facile e intuitivo. Alcuni strumenti idonei &#8211; ne parleremo tra breve &#8211; rendono ancora pi\u00f9 semplice tale tentativo;<\/li>\n<li>la <strong>consegna rapida<\/strong>, spesso in condizioni Prime (24\/48 h) \u00e8 un\u2019altra variabile determinante. Ricordiamo che spesso i ricambi vengono richiesti non in ottica preventiva, bens\u00ec per provvedere a riparazioni o sostituzioni in condizioni di urgenza.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5079\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/attachment\/21\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Vendere ricambi auto e moto su Amazon\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5079\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/21.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Dinanzi a queste evidenze, ci troviamo dunque dinanzi a <strong>un target di clientela che, seppur eterogeneo, mostra particolare attenzione per <\/strong><\/p>\n<ul>\n<li><strong>il prezzo <\/strong><\/li>\n<li><strong>la rapidit\u00e0 di consegna<\/strong><\/li>\n<li><strong>la disponibilit\u00e0 di un ampio catalogo <\/strong><\/li>\n<li><strong>la possibilit\u00e0 di accedere a un servizio di assistenza qualificato online<\/strong>.<\/li>\n<\/ul>\n<p>Se poi vuoi saperne ancora di pi\u00f9 sulle caratteristiche dei tuoi clienti potenziali e attuali, ti ricordiamo che la nostra suite ha un <a href=\"https:\/\/www.zonwizard.com\/it\/features#customers\">tool apposito per la valutazione delle abitudini di acquisto<\/a>.<\/p>\n<h3>I punti di attenzione<\/h3>\n<p>Naturalmente, anche in questo ambito non mancano i punti di attenzione su cui il seller dovrebbe intervenire. Il principale \u00e8 <strong>l\u2019impossibilit\u00e0 di ispezionare fisicamente il componente prima di ordinarlo. <\/strong>L&#8217;elemento potrebbe allontanare i compratori che temono di andare incontro a acquisti errati o &#8211; nel peggiore dei casi \u2013 ad acquisti di prodotti contraffatti.<\/p>\n<p>Ad ogni modo, per scongiurare l\u2019eventuale influenza negativa di questo elemento, \u00e8 fondamentale:<\/p>\n<ul>\n<li><strong>curare le descrizioni nella scheda prodotto. <\/strong>Inserisci i dati tecnici (come il numero di serie dell\u2019articolo) e ogni altra utile informazione per attestare la coerenza del componente a quello effettivamente ricercato dal cliente e la sua attribuzione a marca\/modello desiderato;<\/li>\n<li><strong>usare immagini ad alta risoluzione. <\/strong>Permetterai al cliente interessato di ingrandirle ed effettuare un\u2019ispezione virtuale pi\u00f9 ravvicinata;<\/li>\n<li>prestare la massima attenzione nella <strong>gestione delle recensioni<\/strong>. Sono sempre pi\u00f9 decisive nella scelta del venditore e dei suoi prodotti.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5039\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-ricambi-auto-e-moto-su-amazon\/vendita-ricambi-auto\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vendita ricambi auto\" data-image-description=\"&lt;p&gt;Vendere ricambi auto e moto su Amazon&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?fit=650%2C434&amp;ssl=1\" class=\"alignnone size-full wp-image-5039\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=650%2C433&#038;ssl=1\" alt=\"Vendere ricambi auto e moto su Amazon\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/vendita-ricambi-auto.jpg?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>Amazon Confirmed Fit, lo strumento per trovare il ricambio giusto<\/h2>\n<p>Considerato quanto sopra, non stupisce che Amazon abbia messo a disposizione dei propri clienti uno strumento che cerca di colmare il gap di conoscenze che l\u2019utenza di media o bassa esperienza pu\u00f2 avere nei confronti del settore, garantendo la possibilit\u00e0 di trovare prontamente il giusto pezzo di ricambio per il proprio veicolo.<\/p>\n<p>Chiamato <strong>Amazon Cofirmed Fit<\/strong>, il tool opera sia nei confronti dei ricambi per auto che di quelli per moto. Per usarlo, \u00e8 sufficiente inserire<\/p>\n<ul>\n<li>le caratteristiche del veicolo (funzione valida sia per auto che per moto)<\/li>\n<li>il solo numero di targa (solo per auto).<\/li>\n<\/ul>\n<p>In questo modo il marketplace fornir\u00e0 tutti i pezzi di ricambio adatti alla propria auto o alla propria moto. Eviter\u00e0 cos\u00ec che il cliente possa andare incontro a spiacevoli errori nella valutazione dei ricambi.<\/p>\n<p>Se a questo punto ti sei reso conto che la vendita di ricambi e auto e moto su Amazon potrebbe fare al caso tuo e desideri passare all\u2019azione, ti suggeriamo di dare uno sguardo alla nostra guida su come <strong><a href=\"https:\/\/www.zonwizard.com\/it\/start-selling-with-amazon\">iniziare a vendere con Amazon<\/a><\/strong>. Buona lettura!<\/p>\n<p>PS -&gt; se vuoi saperne di pi\u00f9 su altri settori, ti ricordiamo di seguito alcune delle nostre guide pi\u00f9 recenti:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-articoli-sportivi-da-esterno-su-amazon-guida-completa-2024\/\">Vendere articoli sportivi da esterno su Amazon: guida completa [2024]<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-giocattoli-su-amazon\/\">Vendere giocattoli su Amazon: la guida completa! [2024]<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-vendere-integratori-su-amazon\/\">Come vendere integratori su Amazon?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-prodotti-per-animali-domestici-su-amazon-guida-completa\/\">Vendere prodotti per animali domestici su Amazon: guida completa<\/a><\/strong><\/li>\n<\/ul>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Profitto Gratis<\/strong><\/h2>\r\n<p class=\"\">Prendi il pieno controllo del tuo Business su Amazon. Vedrai con chiarezza profitti reali, margini, ROI, ordini, costi ed avrai un bilancio per ogni marketplace Europeo. Se non conosci ancora il Tool Profitto di ZonWizard scopri come pu\u00f2 aiutarti a gestire e far crescere il tuo business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il settore dei ricambi auto e moto online continua a crescere di buon ritmo mettendo in difficolt\u00e0 i business che si basano esclusivamente sulla vendita negli store fisici. Lo sviluppo dovrebbe peraltro proseguire anche nel corso dei prossimi anni. Statista sostiene che il mercato dell\u2019aftermarket online crescer\u00e0 del 16% medio annuo fino al 2027, quando&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":5077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[50],"tags":[81,1062,1242,1244],"class_list":["post-5037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller","tag-confirmed-fit","tag-ricambi-auto-e-moto"],"yoast_head":"<!-- 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