{"id":4967,"date":"2024-06-12T07:57:07","date_gmt":"2024-06-12T07:57:07","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=4967"},"modified":"2024-06-12T07:57:07","modified_gmt":"2024-06-12T07:57:07","slug":"cosmo-comment-fonctionne-la-nouvelle-intelligence-artificielle-damazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/cosmo-comment-fonctionne-la-nouvelle-intelligence-artificielle-damazon\/","title":{"rendered":"COSMO : comment fonctionne la nouvelle intelligence artificielle d&#8217;Amazon"},"content":{"rendered":"<p>Comprendre quelles sont les <strong>intentions des utilisateurs<\/strong> en analysant les big data des plateformes de commerce \u00e9lectronique peut \u00eatre tr\u00e8s utile dans diverses applications telles que, par exemple, <strong>l&#8217;orientation correcte dans la recherche de produits<\/strong>.<\/p>\n<p>Du point de vue cognitif, il n&#8217;y a vraiment rien de nouveau, ou presque : bien qu&#8217;il soit vrai que ce que nous voyons le plus facilement, ce sont les comportements, il est \u00e9galement vrai qu&#8217;il pourrait \u00eatre beaucoup plus utile et profitable de remonter jusqu&#8217;\u00e0 intercepter les intentions, qui sont les \u00e9tats mentaux dont d\u00e9pendent ensuite ces m\u00eames comportements.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                        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Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Eh bien, il n&#8217;est pas n\u00e9cessaire d&#8217;\u00eatre de grands experts pour comprendre \u00e0 quel point <strong>l&#8217;analyse des intentions peut \u00eatre importante<\/strong>, car elle peut alimenter des exp\u00e9riences de recherche et d&#8217;utilisation des plateformes plus personnalis\u00e9es et efficaces.<\/p>\n<h3>C&#8217;est dans ce contexte que<strong><a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/intelligence-artificielle-amazon-nest-pas-a-la-traine\/\"> l&#8217;intelligence artificielle<\/a> peut apporter de la valeur<\/strong>. Mais comment?<\/h3>\n<p>Une premi\u00e8re exp\u00e9rience a \u00e9t\u00e9 men\u00e9e en utilisant les mod\u00e8les linguistiques de grande taille comme GPT et OPT, en leur demandant pourquoi les utilisateurs ach\u00e8tent certains produits. Le r\u00e9sultat de cette utilisation est la possibilit\u00e9 d&#8217;obtenir des connaissances de sens commun avec un degr\u00e9 de pr\u00e9cision raisonnable et des co\u00fbts r\u00e9duits.<\/p>\n<p>Cependant, comme il est facile de l&#8217;imaginer, cette exp\u00e9rience est loin d&#8217;\u00eatre infaillible. En effet, selon les tests effectu\u00e9s, les mod\u00e8les ne parviennent pas \u00e0 donner une explication pr\u00e9cise. Dans certains cas, ils se contentent de r\u00e9pondre que les consommateurs ont achet\u00e9 certains produits parce qu&#8217;ils les aiment. Ou encore, qu&#8217;un Apple Watch a \u00e9t\u00e9 achet\u00e9 simplement parce que c&#8217;est une montre<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4951\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/8-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4951\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>L&#8217;arriv\u00e9e de COSMO : qu&#8217;est-ce qui change ?<\/h2>\n<p>Partant de ces pr\u00e9misses, Amazon s&#8217;est mis \u00e0 travailler ardemment pour trouver des solutions utiles qui <strong>r\u00e9volutionnent et repensent la mani\u00e8re dont nous trouvons les produits sur leur plateforme<\/strong>. Le dernier syst\u00e8me, en ordre chronologique, s&#8217;appelle COSMO et, exactement comme les premiers chercheurs de l&#8217;application de l&#8217;intelligence artificielle aux e-commerces l&#8217;avaient suppos\u00e9, cherche \u00e0 <strong>comprendre quelle est l&#8217;intention derri\u00e8re la recherche et ce dont le client a r\u00e9ellement besoin<\/strong>.<\/p>\n<h3>Mais concr\u00e8tement, qu&#8217;est-ce qui change avec COSMO ?<\/h3>\n<p>La m\u00eame compagnie am\u00e9ricaine le sugg\u00e8re, <strong>ayant lanc\u00e9 plus d&#8217;informations sur son framework le 10 mai dernier<\/strong>, qui utilise des mod\u00e8les linguistiques de grande taille pour g\u00e9n\u00e9rer un graphe de connaissance coh\u00e9rent \u00e0 partir des donn\u00e9es d&#8217;interaction avec les clients, qui peut inclure et coder les relations entre les produits et les contextes humains dans lesquels ils sont utilis\u00e9s, comme leurs fonctions, les destinataires et les lieux.<\/p>\n<div class=\"box info\"><div class=\"boxInside\"><i class=\"fa fa-info-circle boxIconStyle\"><\/i>\n<p>COSMO pr\u00e9voit, en d&#8217;autres termes, une approche r\u00e9cursive dans laquelle un LLM (Mod\u00e8le de Langage de Grande Taille) g\u00e9n\u00e8re des hypoth\u00e8ses sur les implications de sens commun des donn\u00e9es de demande-achat et de co-achat. Les hypoth\u00e8ses sont ensuite filtr\u00e9es en utilisant des annotations humaines et des mod\u00e8les d&#8217;apprentissage automatique.<\/p>\n<\/div><\/div>\n<p>En r\u00e9sum\u00e9, COSMO est l&#8217;outil avec lequel Amazon entend rendre la recherche plus intelligente, en filtrant le catalogue de produits et en trouvant les articles qui r\u00e9pondent le mieux aux intentions de recherche. L&#8217;objectif est \u00e9videmment d&#8217;\u00e9viter que les recherches fournissent des r\u00e9sultats peu coh\u00e9rents avec la finalit\u00e9 des acheteurs potentiels. Quelque chose qui, cependant, peut souvent se produire avec l&#8217;approche de recherche actuelle. Dans un exemple partag\u00e9, pour COSMO, la recherche de pantoufles pour femmes enceintes a impliqu\u00e9 la recherche de pantoufles antid\u00e9rapantes.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4953\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/7-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"7\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4953\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>Qu&#8217;est-ce qui change pour les vendeurs avec l&#8217;introduction de COSMO ?<\/h2>\n<p>\u00c9videmment, l&#8217;arriv\u00e9e de <strong>COSMO apporte de nombreuses nouveaut\u00e9s pour les vendeurs<\/strong>. On demande aux vendeurs de prendre certaines pr\u00e9cautions qui permettront \u00e0 leurs produits d&#8217;am\u00e9liorer leur visibilit\u00e9 aux yeux de ceux qui recherchent des solutions \u00e0 leurs besoins.<\/p>\n<p>En r\u00e9alit\u00e9, il ne s&#8217;agit pas de v\u00e9ritables r\u00e9volutions dans les approches qui devraient d\u00e9j\u00e0 avoir int\u00e9ress\u00e9 les vendeurs. Cependant, le lancement de COSMO sera l&#8217;occasion de se concentrer avec encore plus d&#8217;attention sur ces aspects. Essayons de les r\u00e9sumer ci-dessous.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h3>\u00catre clairs et transparents avec les acheteurs<\/h3>\n<p>Essayez d&#8217;utiliser des descriptions de produit qui parlent de mani\u00e8re directe et simple aux consommateurs, en mettant en avant les caract\u00e9ristiques les plus particuli\u00e8res et r\u00e9elles. Toute information que vous jugez importante doit \u00eatre communiqu\u00e9e ouvertement. Cela permettra \u00e0 Amazon de qualifier le produit de mani\u00e8re plus pr\u00e9cise. En cons\u00e9quence, les chances d&#8217;appara\u00eetre dans les r\u00e9sultats de recherche les plus fiables augmenteront.<\/p>\n<p>En r\u00e9sum\u00e9, il vaut toujours la peine de se concentrer en profondeur sur les informations du produit, en s&#8217;assurant que vos annonces incluent des informations d\u00e9taill\u00e9es sur :<\/p>\n<ul>\n<li>Fonctions du produit<\/li>\n<li>Destinataires<\/li>\n<li>Contextes d&#8217;utilisation<\/li>\n<\/ul>\n<p>pour aider COSMO \u00e0 mieux comprendre votre produit et \u00e0 le recommander aux clients appropri\u00e9s.<\/p>\n<h3>Personnaliser les annonces<\/h3>\n<p>Amazon fournit \u00e0 ses vendeurs beaucoup d&#8217;informations sur les habitudes de recherche et d&#8217;achat des clients. De plus, vous pouvez obtenir un niveau encore plus \u00e9lev\u00e9 de profondeur informative en utilisant la suite de <a href=\"https:\/\/www.zonwizard.com\/es\/features#customers\">services que vous trouvez dans ZonWizard<\/a>. Profitez des donn\u00e9es pour personnaliser les annonces en fonction de ce que les gens semblent vouloir.<\/p>\n<h3>Adapter les annonces<\/h3>\n<p>D&#8217;apr\u00e8s ce qui a \u00e9t\u00e9 divulgu\u00e9, COSMO devrait agir de mani\u00e8re continue pour affiner son approche. Pour cette raison, les vendeurs doivent \u00eatre pr\u00eats \u00e0 s&#8217;adapter rapidement \u00e0 ses \u00e9volutions.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4952\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/6-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4952\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h3>Encourager les clients \u00e0 laisser des commentaires d\u00e9taill\u00e9s<\/h3>\n<p>Il est tr\u00e8s probable que les commentaires deviennent de plus en plus importants pour le m\u00e9canisme d&#8217;apprentissage de COSMO. Pour cette raison, et pour d\u00e9velopper une visibilit\u00e9 plus favorable du produit, il est utile d&#8217;encourager les acheteurs \u00e0 laisser des <a href=\"https:\/\/www.zonwizard.com\/es\/features#review-request\">commentaires d\u00e9taill\u00e9s<\/a>.<\/p>\n<p>\u00c0 propos, vous pouvez \u00e9galement le faire avec notre suite. Avez-vous d\u00e9j\u00e0 commenc\u00e9 <a href=\"https:\/\/app.zonwizard.com\/accounts\/signup\/?\">l&#8217;essai gratuit<\/a> ?<\/p>\n<h3>Rechercher les mots-cl\u00e9s<\/h3>\n<p>Ce conseil n&#8217;est pas vraiment nouveau. Cependant, aujourd&#8217;hui, il n\u00e9cessite un petit ajustement en raison du nouveau mod\u00e8le d&#8217;intelligence artificielle d&#8217;Amazon. En d&#8217;autres termes, il est devenu <strong>indispensable de faire une recherche pour trouver les mots-cl\u00e9s qui s&#8217;alignent le mieux avec les relations de sens commun identifi\u00e9e<\/strong>s par COSMO. Les mots-cl\u00e9s doivent \u00eatre inclus dans les listes de produits. De cette mani\u00e8re, on peut augmenter les chances que les produits apparaissent dans les r\u00e9sultats de recherche pertinents.<\/p>\n<h3>Cat\u00e9goriser les produits<\/h3>\n<p>En plus des mots-cl\u00e9s, les cat\u00e9gories sont \u00e9galement un \u00e9l\u00e9ment \u00e0 ne pas sous-estimer. En d&#8217;autres termes, la cat\u00e9gorisation pr\u00e9cise des produits est essentielle pour COSMO afin de <strong>g\u00e9n\u00e9rer des relations de sens significative<\/strong>s. Il est important de s&#8217;assurer que les produits se trouvent dans les cat\u00e9gories correctes au sein du graphique de produits d&#8217;Amazon.<\/p>\n<h3>Penser aux besoins des clients<\/h3>\n<p>Enfin, le dernier conseil, et peut-\u00eatre le plus important. Lors de la cr\u00e9ation des annonces de vos produits,<strong> vous devez toujours vous mettre \u00e0 la place de vos clients actuels et potentiels<\/strong>. Demandez-vous quels sont les probl\u00e8mes qu&#8217;ils essaient de r\u00e9soudre, et comment et o\u00f9 ils pourraient utiliser votre produit.<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comprendre quelles sont les intentions des utilisateurs en analysant les big data des plateformes de commerce \u00e9lectronique peut \u00eatre tr\u00e8s utile dans diverses applications telles que, par exemple, l&#8217;orientation correcte dans la recherche de produits. Du point de vue cognitif, il n&#8217;y a vraiment rien de nouveau, ou presque : bien qu&#8217;il soit vrai que&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":4950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[271],"tags":[315,349,1123],"class_list":["post-4967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-fba","tag-amazon-seller"],"yoast_head":"<!-- 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