{"id":4962,"date":"2024-06-12T07:57:02","date_gmt":"2024-06-12T07:57:02","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=4962"},"modified":"2024-06-12T07:57:02","modified_gmt":"2024-06-12T07:57:02","slug":"cosmo-como-funciona-la-nueva-inteligencia-artificial-de-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/es\/cosmo-como-funciona-la-nueva-inteligencia-artificial-de-amazon\/","title":{"rendered":"COSMO: c\u00f3mo funciona la nueva inteligencia artificial de Amazon"},"content":{"rendered":"<p>Comprender cu\u00e1les son las<strong> intenciones de los usuarios<\/strong> analizando los big data de las plataformas de comercio electr\u00f3nico puede ser muy \u00fatil en diversas aplicaciones como, por ejemplo, la <strong>correcta orientaci\u00f3n en la b\u00fasqueda de productos<\/strong>. Desde el punto de vista cognitivo, no hay realmente nada nuevo, o casi: si bien es cierto que lo que vemos de manera m\u00e1s f\u00e1cil son los comportamientos, tambi\u00e9n es cierto que podr\u00eda ser mucho m\u00e1s \u00fatil y provechoso remontarse hasta interceptar las intenciones, que son los estados mentales de los cuales luego dependen esos mismos comportamientos.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_6\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"6\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Rellene los campos obligatorios\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Su direcci\u00f3n de correo electr\u00f3nico parece no ser v\u00e1lida\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"8945847d9b\">\n\t\t\t\t<div class=\"sib_signup_box_inside_6\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Suscr\u00edbete al Bolet\u00edn<\/strong><\/h2>\r\n        <p>Art\u00edculos, minigu\u00edas y actualizaciones sobre el mundo de Amazon por parte de expertos en el campo.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nombre\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Correo Electr\u00f3nico\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Acepto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/es\/privacy\"><u>pol\u00edtica de privacidad<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"es\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Suscribirme al Bolet\u00edn\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_6 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_6 input[type=text],form#sib_signup_form_6 input[type=email], form#sib_signup_form_6 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_6 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_6 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_6 p{ margin: 10px 0 0 0; } form#sib_signup_form_6 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_6 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_6 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_6 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_6 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Ahora bien, no es necesario ser grandes expertos para comprender <strong>cu\u00e1n importante puede ser el an\u00e1lisis de las intenciones<\/strong>, las cuales pueden alimentar experiencias de b\u00fasqueda y uso de las plataformas m\u00e1s personalizadas y eficaces.<\/p>\n<p>Pues bien, es en este escenario donde <strong>la <a href=\"https:\/\/www.zonwizard.com\/blog\/es\/inteligencia-artificial-amazon-no-se-queda-atras\/\">inteligencia artificial<\/a> puede aportar valor<\/strong>. \u00bfPero c\u00f3mo?<\/p>\n<p>Un primer experimento se llev\u00f3 a cabo aprovechando los modelos ling\u00fc\u00edsticos de mayor tama\u00f1o como GPT y OPT, pregunt\u00e1ndoles el motivo por el cual los usuarios compran determinados productos. El resultado de esta utilizaci\u00f3n es la posibilidad de obtener conocimientos de sentido com\u00fan con un discreto grado de precisi\u00f3n y bajos costos.<\/p>\n<p>Sin embargo, como es f\u00e1cil de imaginar, este experimento est\u00e1 lejos de ser infalible. Tanto es as\u00ed que, seg\u00fan las pruebas realizadas, los modelos no logran dar una explicaci\u00f3n precisa. En algunos casos, se limitan a responder que los consumidores han comprado ciertos productos porque les gustan. O, tal vez, que se compr\u00f3 un Apple Watch simplemente porque es un reloj.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4951\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/8-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4951\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/8.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>La llegada de COSMO: \u00bfqu\u00e9 cambia?<\/h2>\n<p>Partiendo de estas premisas, Amazon se ha puesto a trabajar arduamente para encontrar soluciones \u00fatiles que<strong> revolucionen y repiensen la forma en que encontramos los productos en su plataforma<\/strong>. El \u00faltimo sistema, en orden de tiempo, se ha llamado COSMO y, exactamente como los primeros investigadores de la aplicaci\u00f3n de la inteligencia artificial a los e-commerce hab\u00edan supuesto, <strong>busca entender cu\u00e1l es la intenci\u00f3n detr\u00e1s de la b\u00fasqueda y lo que el cliente realmente necesita<\/strong>.<\/p>\n<p>\u00bfPero qu\u00e9 cambia concretamente con COSMO?<\/p>\n<p>Lo sugiere la misma compa\u00f1\u00eda estadounidense, <strong>que el pasado 10 de mayo lanz\u00f3 m\u00e1s informaci\u00f3n sobre su framework<\/strong>, que utiliza modelos ling\u00fc\u00edsticos de gran tama\u00f1o para generar un grafo de conocimiento coherente a partir de los datos de interacci\u00f3n con los clientes, que pueda incluir y codificar las relaciones entre los productos y los contextos humanos en los que se utilizan, como sus funciones, los destinatarios y los lugares.<\/p>\n<div class=\"box info\"><div class=\"boxInside\"><i class=\"fa fa-info-circle boxIconStyle\"><\/i>\n<p>COSMO prev\u00e9, en otras palabras, un enfoque recursivo en el que un LLM (Modelo de Lenguaje de Gran Tama\u00f1o) genera hip\u00f3tesis sobre las implicaciones de sentido com\u00fan de los datos de solicitud-compra y co-compra. Las hip\u00f3tesis son luego filtradas usando anotaciones humanas y modelos de aprendizaje autom\u00e1tico.<\/p>\n<\/div><\/div>\n<p>En resumen, COSMO es la herramienta con la que Amazon pretende hacer la b\u00fasqueda m\u00e1s inteligente, tamizando el cat\u00e1logo de productos y encontrando los art\u00edculos que mejor respondan a las intenciones de b\u00fasqueda. El objetivo es evidentemente evitar que las b\u00fasquedas proporcionen resultados poco coherentes con la finalidad de los potenciales compradores. Algo que, sin embargo, puede suceder a menudo con el enfoque de b\u00fasqueda actual. En un ejemplo compartido, para COSMO, la b\u00fasqueda de pantuflas para mujeres embarazadas implic\u00f3 la b\u00fasqueda de pantuflas antideslizantes.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4953\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/7-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"7\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4953\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/7.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>\u00bfQu\u00e9 cambia para los vendedores con la introducci\u00f3n de COSMO?<\/h2>\n<p>Evidentemente, la llegada de <strong>COSMO trae bastantes novedades para los vendedores<\/strong>. A los vendedores se les piden algunas precauciones que permitir\u00e1n que sus productos mejoren la visibilidad a los ojos de quienes buscan soluciones a sus necesidades.<\/p>\n<p>En realidad, no se trata de verdaderas revoluciones en los enfoques que ya deber\u00edan haber interesado a los vendedores. Sin embargo, el lanzamiento de COSMO ser\u00e1 la oportunidad para enfocarse con a\u00fan mayor atenci\u00f3n en estos aspectos. Intentemos resumirlos a continuaci\u00f3n.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_es#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3044 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=650%2C159&#038;ssl=1\" alt=\"Herramienta de beneficios ZonWizard.Toma el control total de tu negocio en Amazon. Ver\u00e1s claramente las ganancias reales, los m\u00e1rgenes, el ROI, los pedidos y los costos de cada producto. Programa autom\u00e1ticamente solicitudes de rese\u00f1as para tus pedidos.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h3>Ser claros y transparentes con los compradores<\/h3>\n<p>Trata de utilizar descripciones de producto que hablen de manera directa y sencilla a los consumidores, destacando las caracter\u00edsticas m\u00e1s peculiares y reales. Toda la informaci\u00f3n que consideres importante debe ser comunicada abiertamente. Esto permitir\u00e1 a Amazon calificar el producto de manera m\u00e1s precisa. Como resultado, aumentar\u00e1n las posibilidades de que aparezca en los resultados de b\u00fasqueda m\u00e1s confiables.<\/p>\n<p>En resumen, siempre vale la pena concentrarse de manera profunda en la informaci\u00f3n del producto, asegur\u00e1ndose de que tus anuncios incluyan informaci\u00f3n detallada sobre:<\/p>\n<ul>\n<li>Funciones del producto<\/li>\n<li>Destinatarios<\/li>\n<li>Contextos de uso<\/li>\n<\/ul>\n<p>para ayudar a COSMO a comprender mejor tu producto y recomendarlo a los clientes adecuados<\/p>\n<h3>Personalizar los anuncios<\/h3>\n<p>Amazon proporciona a sus vendedores mucha informaci\u00f3n sobre los h\u00e1bitos de b\u00fasqueda y compra de los clientes. Adem\u00e1s, puedes obtener un nivel a\u00fan mayor de profundidad informativa utilizando la <a href=\"https:\/\/www.zonwizard.com\/es\/features#customers\">suite de servicios que encuentras en ZonWizard<\/a>. Aprovecha los datos para personalizar los anuncios seg\u00fan lo que parece que las personas quieren.<\/p>\n<h3>Adaptar los anuncios<\/h3>\n<p>Seg\u00fan lo que se ha dado a conocer, COSMO deber\u00eda actuar de manera continua para perfeccionar su enfoque. Por esta raz\u00f3n, los vendedores deben estar listos para adaptarse r\u00e1pidamente a sus evoluciones.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4952\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/cosmo-come-funziona-la-nuova-intelligenza-artificiale-di-amazon\/6-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4952\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/6.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h3>Animar a los clientes a dejar comentarios detallados<\/h3>\n<p>Es muy probable que los comentarios se vuelvan cada vez m\u00e1s importantes para el mecanismo de aprendizaje de COSMO. Por esta raz\u00f3n, y para desarrollar una visibilidad m\u00e1s favorable del producto, es \u00fatil <a href=\"https:\/\/www.zonwizard.com\/es\/features#review-request\">animar a los compradores a dejar comentarios detallados<\/a>.<\/p>\n<p>A prop\u00f3sito, esto tambi\u00e9n lo puedes hacer con nuestra suite. \u00bf<a href=\"https:\/\/app.zonwizard.com\/accounts\/signup\/?\">Ya has comenzado la prueba gratuita<\/a>?<\/p>\n<h3>Investigar las palabras clave<\/h3>\n<p>Este consejo no es precisamente nuevo. Sin embargo, hoy en d\u00eda requiere un peque\u00f1o ajuste debido al nuevo modelo de inteligencia artificial de Amazon. En otras palabras, se ha vuelto imprescindible hacer una b\u00fasqueda para encontrar las <strong>palabras clave que mejor se alineen con las relaciones de sentido com\u00fan<\/strong> identificadas por COSMO. Las palabras clave deben incluirse en las listas de productos. De esta manera, se pueden aumentar las probabilidades de que los productos aparezcan en los resultados de b\u00fasqueda relevantes.<\/p>\n<h3>Categorizar los productos<\/h3>\n<p>Adem\u00e1s de las palabras clave, las categor\u00edas tambi\u00e9n son un elemento que no se puede subestimar. En otras palabras, la categorizaci\u00f3n precisa de los productos es fundamental para COSMO con el fin de<strong> generar relaciones de sentido significativas<\/strong>. Es importante asegurarse de que los productos est\u00e9n en las categor\u00edas correctas dentro del gr\u00e1fico de productos de Amazon.<\/p>\n<h3>Pensar en las necesidades de los clientes<\/h3>\n<p>Finalmente, el \u00faltimo consejo y, quiz\u00e1s, el m\u00e1s importante. Al crear los anuncios de tus productos, <strong>siempre debes ponerte en los zapatos de tus clientes actuales y potenciales<\/strong>. Preg\u00fantate cu\u00e1les son los problemas que est\u00e1n tratando de resolver, y c\u00f3mo y d\u00f3nde podr\u00edan utilizar tu producto.<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prueba la Herramienta de Beneficios Gratis<\/strong><\/h2>\r\n<p class=\"\">Toma el control total de tu negocio en Amazon. Ver\u00e1s claramente las ganancias reales, los m\u00e1rgenes, el ROI, los pedidos, los costos y tendr\u00e1s un balance para cada mercado europeo. Si a\u00fan no est\u00e1s familiarizado con la Herramienta de Ganancias de ZonWizard, descubre c\u00f3mo puede ayudarte a gestionar y hacer crecer tu negocio.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">M\u00e1s informaci\u00f3n<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comprender cu\u00e1les son las intenciones de los usuarios analizando los big data de las plataformas de comercio electr\u00f3nico puede ser muy \u00fatil en diversas aplicaciones como, por ejemplo, la correcta orientaci\u00f3n en la b\u00fasqueda de productos. Desde el punto de vista cognitivo, no hay realmente nada nuevo, o casi: si bien es cierto que lo&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":4950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[254],"tags":[321,1179,343,1069,1177,1181],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-europa","tag-amazon-fba","tag-amazon-seller","tag-cosmo","tag-ia"],"yoast_head":"<!-- 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