{"id":3623,"date":"2023-10-08T18:08:09","date_gmt":"2023-10-08T18:08:09","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=3623"},"modified":"2023-10-08T18:08:09","modified_gmt":"2023-10-08T18:08:09","slug":"prime-day-octobre-2023","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/prime-day-octobre-2023\/","title":{"rendered":"Prime Day Octobre 2023"},"content":{"rendered":"<p>Comme probablement connu de tous nos lecteurs, le <b>Amazon Prime Day<\/b> est l&#8217;un des principaux \u00e9v\u00e9nements commerciaux pour tous les vendeurs sur la plateforme. Il s&#8217;agit en effet d&#8217;un \u00e9v\u00e9nement qui permet aux acheteurs d&#8217;acqu\u00e9rir des produits fortement remis\u00e9s. <strong>Pour les vendeurs, l&#8217;attention extraordinaire port\u00e9e \u00e0 cette initiative permet d&#8217;augmenter consid\u00e9rablement les ventes<\/strong>.<br \/>\n<!--more--><\/p>\n<p>Comme c&#8217;est maintenant la coutume chez Amazon, en plus du Prime Day principal les 11 et 12 juillet, il y a aussi un deuxi\u00e8me \u00e9v\u00e9nement automnal que l&#8217;entreprise a renomm\u00e9 <i>F\u00eate des Offres Prime<\/i>. Le nom diff\u00e9rent est utilis\u00e9 pour distinguer cet \u00e9v\u00e9nement de l&#8217;autre \u00e9v\u00e9nement promotionnel majeur. Mais, en dehors du nom, il suit la m\u00eame formule. <strong>Il s&#8217;agit de<\/strong> <b>deux jours de promotions passionnantes r\u00e9serv\u00e9es exclusivement aux abonn\u00e9s.<\/b><\/p>\n<p><span class=\"colour\"><span class=\"size\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"afccce2cfb\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/span><\/p>\n<h2>Prime Day Octobre 2023, voici les dates<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\n<p>Comme annonc\u00e9, pour 2023, Amazon a choisi d&#8217;organiser \u00e9galement un Prime Day d&#8217;automne. <strong>Les dates \u00e0 marquer sur le calendrier sont les 10 et 11 octobre 2023<\/strong>. L&#8217;\u00e9v\u00e9nement commence \u00e0 00 h 00 le premier jour et se termine \u00e0 23 h 59 le deuxi\u00e8me jour. Donc, 48 heures compl\u00e8tes de promotions et d&#8217;autres opportunit\u00e9s que les acheteurs Prime ne voudront certainement pas manquer.<\/p>\n<p>Cependant, il ne s&#8217;agit pas vraiment d&#8217;une nouveaut\u00e9. L&#8217;ann\u00e9e derni\u00e8re d\u00e9j\u00e0, le g\u00e9ant de la vente en ligne avait consacr\u00e9 deux jours \u00e0 une sorte de Prime Day automnal. Conscient des bons r\u00e9sultats obtenus, Amazon a souhait\u00e9 reproduire cette habitude. Cela sert \u00e9galement de bon moyen pour lancer la longue saison des ventes de fin d&#8217;ann\u00e9e. Parmi les autres \u00e9v\u00e9nements majeurs du calendrier des vendeurs, on trouvera le Black Friday et le Cyber Monday.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/span><\/p>\n<h2>Comment se pr\u00e9parer aux ventes anticip\u00e9es du Prime Day<\/h2>\n<p>Pour am\u00e9liorer le niveau des ventes lors du Prime Day anticip\u00e9 de 2023, vous pouvez adopter quelques strat\u00e9gies tr\u00e8s valables pour tout \u00e9v\u00e9nement sp\u00e9cial.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Par exemple, il est certainement utile de <b>mettre en place un plan de communication<\/b> qui, en fonction de votre public cible, peut envoyer des pr\u00e9visualisations expliquant les avantages du Prime Day. Ou cr\u00e9er un sentiment favorable d&#8217;anticipation et de surprise pour ce qui se passera lors des deux jours de ventes promotionnelles.<\/p>\n<p>N&#8217;oubliez pas non plus de <b>g\u00e9n\u00e9rer du contenu informatif sur votre<\/b> <b>site web.<\/b> Sur vos pages vitrines, vous pourriez publier des messages qui mettent en \u00e9vidence la pr\u00e9sence des offres Prime, attirant ainsi davantage l&#8217;attention sur cet \u00e9v\u00e9nement. Vous pourriez parler des avantages que vos produits ou services peuvent offrir \u00e0 tous les acheteurs.<\/p>\n<p>Enfin, n&#8217;oubliez pas le <b>pouvoir de communication des r\u00e9seaux sociaux.<\/b> Vos canaux sociaux, de Facebook \u00e0 Instagram, peuvent \u00eatre des outils marketing tr\u00e8s utiles pour d\u00e9velopper des liens positifs avec vos abonn\u00e9s, stimulant ainsi l&#8217;engagement ad\u00e9quat. Parlez de la promotion \u00e0 l&#8217;avance. Testez la r\u00e9action de vos utilisateurs et liez vos principales fiches produits sur Amazon !<\/p>\n<p><span class=\"colour\"><span class=\"size\"><div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme probablement connu de tous nos lecteurs, le Amazon Prime Day est l&#8217;un des principaux \u00e9v\u00e9nements commerciaux pour tous les vendeurs sur la plateforme. Il s&#8217;agit en effet d&#8217;un \u00e9v\u00e9nement qui permet aux acheteurs d&#8217;acqu\u00e9rir des produits fortement remis\u00e9s. Pour les vendeurs, l&#8217;attention extraordinaire port\u00e9e \u00e0 cette initiative permet d&#8217;augmenter consid\u00e9rablement les ventes.<\/p>\n","protected":false},"author":179014709,"featured_media":3633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[271],"tags":[],"class_list":["post-3623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"<!-- 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