{"id":3611,"date":"2023-10-08T18:06:22","date_gmt":"2023-10-08T18:06:22","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=3611"},"modified":"2023-10-08T18:10:19","modified_gmt":"2023-10-08T18:10:19","slug":"prime-day-ottobre-2023","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/prime-day-ottobre-2023\/","title":{"rendered":"Prime Day Ottobre 2023"},"content":{"rendered":"<p>Come probabilmente noto a tutti i nostri lettori, l\u2019<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2023-estate\/\"><b>Amazon Prime Day<\/b><\/a> \u00e8 tra i principali appuntamenti commerciali per tutti i venditori sul marketplace. Si tratta infatti di un evento che permette agli acquirenti di comprare prodotti fortemente scontati. <strong>Ai<\/strong><b> seller la straordinaria attenzione di questa iniziativa permette di incrementare notevolmente\u00a0le vendite<\/b>.<br \/>\n<!--more--><\/p>\n<p>Come oramai da abitudine di Amazon, al Prime Day principale dell\u201911 e il 12 luglio, si aggiunge anche un secondo appuntamento autunnale che la societ\u00e0 ha ribattezzato <a href=\"https:\/\/www.amazon.it\/festaprime\" target=\"_blank\" rel=\"noopener\"><i>Festa delle Offerte Prime<\/i><\/a>. La diversa denominazione serve a distinguere questo evento dall\u2019altro spunto promozionale di maggiore riferimento. Ma, a parte il nome, esso richiama la medesima formula. <strong>Sono<\/strong> <b>due giorni di interessanti promozioni dedicate solamente agli abbonati.<\/b><\/p>\n<p><span class=\"colour\"><span class=\"size\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"36135bad4d\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/span><\/p>\n<h2>Prime Day Ottobre 2023, ecco le date<span class=\"Apple-converted-space\">\u00a0<\/span><\/h2>\n<p>Come anticipato, anche per il 2023 Amazon ha scelto di predisporre un Prime Day autunnale. <strong>L<\/strong><b>e date da segnare sul calendario sono quelle del 10 e dell\u201911 ottobre 2023<\/b>. L&#8217;evento inizio alle ore 00.00 del primo giorno e termina alle ore 23.59 del secondo. Dunque, ben 48 ore di promozioni e altre occasioni di cui i compratori Prime non faranno certamente a meno.<\/p>\n<p>Non si tratta, ad ogni modo, di una vera e propria novit\u00e0. Anche lo scorso anno il colosso dell\u2019e-commerce aveva dedicato due giorni a una sorta di Prime Day autunnale. Consapevole dei buoni risultati ottenuti, Amazon ha voluto replicare quella che \u00e8 oramai un\u2019abitudine. Cos\u00ec ha costituito altres\u00ec un buon modo per avviare la lunga stagione delle vendite di fine anno. \u00a0Tra gli altri appuntamenti di maggiore rilievo nel calendario dei venditori si vedranno il <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-prepararsi-al-black-friday-su-amazon\/\">Black Friday<\/a> e il Cyber Monday.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/span><\/p>\n<h2>Come prepararsi alle vendite del Prime Day anticipato<\/h2>\n<p>Per migliorare il livello di vendite durante il Prime Day anticipato 2023 \u00e8 possibile adottare alcuni spunti molto validi in occasione di qualsiasi tipo di evento speciale.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Per esempio, \u00e8 certamente utile <b>adottare un piano di comunicazione<\/b> che, a seconda del tuo target di clientela, possa inviare delle anteprime che spieghino i benefici del Prime Day. \u00a0Oppure che creino un favorevole senso di attesa e di sorpresa per quello che avverr\u00e0 nella due giorni di vendite promozionali.<\/p>\n<p>Non dimenticare poi di <b>generare contenuti informativi sul tuo<\/b> <b>sito.<\/b> Sulle tue pagine vetrina potresti pubblicare dei messaggi che richiamano alla presenza delle offerte Prime, catalizzando ulteriore attenzione per questo avvenimento. Potresti parlare dei benefici che i tuoi prodotti o i tuoi servizi possono condividere con tutti gli acquirenti.<\/p>\n<p>Non scordarti infine della <b>forza comunicativa dei social network.<\/b> I tuoi canali social, da Facebook a Instagram, possono costituire degli strumenti di marketing molto utili per sviluppare contatti positivi con i tuoi follower, alimentando il giusto engagement. Parla della promozione con un po&#8217; di anticipo. Testa la risposta dei tuoi utenti e linka le tue <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/scrivere-ottime-descrizioni-prodotto-amazon\/\">schede prodotto<\/a> principali su Amazon!<\/p>\n<p><span class=\"colour\"><span class=\"size\"><div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Profitto Gratis<\/strong><\/h2>\r\n<p class=\"\">Prendi il pieno controllo del tuo Business su Amazon. Vedrai con chiarezza profitti reali, margini, ROI, ordini, costi ed avrai un bilancio per ogni marketplace Europeo. Se non conosci ancora il Tool Profitto di ZonWizard scopri come pu\u00f2 aiutarti a gestire e far crescere il tuo business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come probabilmente noto a tutti i nostri lettori, l\u2019Amazon Prime Day \u00e8 tra i principali appuntamenti commerciali per tutti i venditori sul marketplace. Si tratta infatti di un evento che permette agli acquirenti di comprare prodotti fortemente scontati. Ai seller la straordinaria attenzione di questa iniziativa permette di incrementare notevolmente\u00a0le vendite.<\/p>\n","protected":false},"author":179014709,"featured_media":3633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[50],"tags":[],"class_list":["post-3611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"<!-- 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