{"id":3145,"date":"2023-09-15T17:05:21","date_gmt":"2023-09-15T17:05:21","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=3145"},"modified":"2023-09-20T21:50:40","modified_gmt":"2023-09-20T21:50:40","slug":"fake-reviews-on-amazon-how-to-spot-them","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/es\/fake-reviews-on-amazon-how-to-spot-them\/","title":{"rendered":"Rese\u00f1as falsas en Amazon: c\u00f3mo detectarlas"},"content":{"rendered":"<p>Obtener opiniones falsas en Amazon est\u00e1 prohibido, pero a pesar de ser ampliamente conocido, muchos vendedores intentan obtener evaluaciones positivas a cambio de remuneraci\u00f3n, lo que diluye las calificaciones reales sobre la calidad de su producto.<\/p>\n<p><!--more--><\/p>\n<p>Si agregamos a esta evidencia el hecho de que <strong>Amazon recibe decenas de miles de opiniones todos los d\u00edas de todo el mundo<\/strong>, y que sus algoritmos no siempre son capaces de detectar r\u00e1pidamente y de manera eficiente las opiniones <em>falsas<\/em> para distinguirlas de las aut\u00e9nticas, claramente podemos deducir que confiar exclusivamente en la ficha de producto en el mercado podr\u00eda ser algo enga\u00f1oso.<\/p>\n<p>Sin embargo, como en (casi) todos los dem\u00e1s aspectos de la vida en la plataforma de Jeff Bezos, los usuarios pueden hacer mucho para ayudar a revelar cualquier anomal\u00eda. Adem\u00e1s, pueden hacer mucho por s\u00ed mismos para intentar <strong>distinguir una opini\u00f3n aut\u00e9ntica de una que parece falsa.<\/strong><\/p>\n<p><span class=\"colour\"><span class=\"size\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_6\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"6\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Rellene los campos obligatorios\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Su direcci\u00f3n de correo electr\u00f3nico parece no ser v\u00e1lida\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"479c0a34c2\">\n\t\t\t\t<div class=\"sib_signup_box_inside_6\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h3 class=\"form-title\"><strong>Suscr\u00edbete al Bolet\u00edn<\/strong><\/h3>\r\n        <p>Art\u00edculos, minigu\u00edas y actualizaciones sobre el mundo de Amazon por parte de expertos en el campo.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nombre\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Correo Electr\u00f3nico\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Acepto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/es\/privacy\"><u>pol\u00edtica de privacidad<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"es\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Suscribirme al Bolet\u00edn\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_6 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_6 input[type=text],form#sib_signup_form_6 input[type=email], form#sib_signup_form_6 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_6 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_6 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_6 p{ margin: 10px 0 0 0; } form#sib_signup_form_6 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_6 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_6 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_6 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_6 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/span><\/p>\n<h2><strong>Compras verificadas<\/strong><\/h2>\n<p>La primera pieza de este rompecabezas es la <strong>compra verificada<\/strong>, una etiqueta que aparece solo en las opiniones escritas por usuarios que realmente han comprado un producto en la plataforma.<\/p>\n<p>Sin embargo, ni siquiera este elemento parece ser suficiente para garantizar la autenticidad y veracidad de las opiniones: muchas compras realizadas por usuarios que aceptan dejar una opini\u00f3n a cambio de una compensaci\u00f3n entran en la categor\u00eda de compras verificadas, porque los compradores realmente compran los productos en Amazon y luego obtienen un reembolso de los vendedores.<\/p>\n<p>Por otro lado, si un usuario deja una opini\u00f3n que no est\u00e1 acompa\u00f1ada por la etiqueta &#8220;<strong>Compra verificada<\/strong>&#8220;, no necesariamente significa que no sea confiable. Simplemente podr\u00eda ser que el usuario recibi\u00f3 el producto como regalo o que lo compr\u00f3 a trav\u00e9s de otros canales.<\/p>\n<h2><strong>Herramientas en l\u00ednea<\/strong><\/h2>\n<p>Dicho esto, existen otras herramientas en l\u00ednea que pueden ayudar a tener una idea de la confiabilidad de las opiniones. Desde <strong>Fakespot<\/strong> hasta <strong>ReviewMeta<\/strong>, bastar\u00e1 con insertar el enlace del producto de Amazon para obtener una evaluaci\u00f3n de la confiabilidad de las calificaciones.<\/p>\n<p>Los algoritmos que subyacen a estas aplicaciones de software son bastante avanzados, pero no infalibles. Por ejemplo, son capaces de reconocer si las opiniones contienen frases recurrentes o si el usuario ha revisado otros productos de la misma marca o no. El software filtra las evaluaciones de un producto eliminando todas las opiniones consideradas sospechosas y, al final, asigna la calificaci\u00f3n que parece ser la m\u00e1s veraz.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><a href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;amp;utm_medium=banner&amp;amp;utm_campaign=Learnmore_es#accounting\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3020 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Herramienta fiscal ZonWizard.Automatiza los informes fiscales que necesitas comunicar a tu contador. Declaraciones de IVA y OSS con un solo clic.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Accounting-Tool-ES.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/span><\/p>\n<h2><strong>Opiniones en otros sitios web<\/strong><\/h2>\n<p>Una buena manera de verificar si las opiniones son aut\u00e9nticas o no es compararlas con las calificaciones en otras plataformas. Los vendedores de Amazon que recurren a las <strong>opiniones falsas<\/strong> a menudo utilizan esta t\u00e9cnica solo en la principal plataforma de ventas.<\/p>\n<p>Sin embargo, en l\u00ednea se pueden encontrar otras fuentes de opiniones sobre el mismo producto, que podr\u00edan resultar m\u00e1s veraces (Facebook, YouTube, sitios especializados en opiniones, etc.).<\/p>\n<h2><strong>Verificar las opiniones m\u00e1s recientes<\/strong><\/h2>\n<p>El \u00faltimo consejo que nos gustar\u00eda dar a todos nuestros lectores es <strong>verificar las opiniones m\u00e1s recientes<\/strong>. Hay al menos dos razones para hacerlo.<\/p>\n<p>En primer lugar, quienes recurren a las opiniones falsas generalmente las concentran al comienzo del ciclo de ventas de un producto, con la esperanza de que las calificaciones muy positivas impulsen el producto a las primeras posiciones.<\/p>\n<p>En segundo lugar, hay productos que se actualizan peri\u00f3dicamente con el lanzamiento de nuevos modelos: comparar las opiniones m\u00e1s recientes sobre el producto podr\u00eda permitirle tener una idea m\u00e1s clara de las caracter\u00edsticas del que realmente est\u00e1 en el mercado.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><div class=\"cta-container\">\r\n<h3 class=\"cta-h2\"><strong>Prueba la Herramienta de Contabilidad Gratis<\/strong><\/h3>\r\n<p class=\"\">Automatizar\u00e1 los informes de IVA y OSS y mucho m\u00e1s. Si a\u00fan no est\u00e1s familiarizado con la Herramienta de Contabilidad de ZonWizard, puedes iniciar tu prueba gratuita de 14 d\u00edas haciendo clic en el bot\u00f3n de abajo<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=cta_button_AccountingTool&amp;utm_campaign=Discover+Accounting+Tool#accounting\">M\u00e1s informaci\u00f3n<\/a><\/p>\r\n\r\n<\/div><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obtener opiniones falsas en Amazon est\u00e1 prohibido, pero a pesar de ser ampliamente conocido, muchos vendedores intentan obtener evaluaciones positivas a cambio de remuneraci\u00f3n, lo que diluye las calificaciones reales sobre la calidad de su producto.<\/p>\n","protected":false},"author":179014709,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[302],"tags":[321,324],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-reviews"],"yoast_head":"<!-- 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