{"id":195,"date":"2021-04-08T15:34:23","date_gmt":"2021-04-08T15:34:23","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=195"},"modified":"2023-09-20T21:46:24","modified_gmt":"2023-09-20T21:46:24","slug":"recensioni-false-su-amazon-breve-guida-per-riconoscerle","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/recensioni-false-su-amazon-breve-guida-per-riconoscerle\/","title":{"rendered":"Recensioni false su Amazon: breve guida per riconoscerle"},"content":{"rendered":"<p>Ottenere recensioni false con Amazon \u00e8 vietato ma, nonostante ci\u00f2 sia risaputo, sono tantissimi i venditori che cercano di reperire delle valutazioni positive dietro remunerazione, annacquando cos\u00ec i giudizi reali sulla bont\u00e0 del proprio prodotto.<\/p>\n<p><!--more--><\/p>\n<p>Se a questa evidenza aggiungiamo anche il fatto che <strong>ogni giorno Amazon riceve decine di migliaia di recensioni in tutto il mondo<\/strong>, e che non sempre i propri algoritmi sono in grado di intercettare con puntualit\u00e0 ed efficacia le recensioni <em>fake<\/em>, distinguendole da quelle vere, ne possiamo trarre l\u2019evidente riflessione che fare esclusivo affidamento su ci\u00f2 che appare sulla scheda prodotto del marketplace potrebbe essere in parte fuorviante.<\/p>\n<p>Tuttavia, come avviene per (quasi) ogni aspetto della vita all\u2019interno della piattaforma di Jeff Bezos, gli utenti possono fare molto per poter far emergere eventuali anomalie. E, soprattutto, molto possono fare in autonomia per cercare di <strong>distinguere una recensione vera da una che odora di falsit\u00e0<\/strong>.<\/p>\n<p><span class=\"colour\"><span class=\"size\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"7a525c64de\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/span><\/p>\n<h2><strong>Gli acquisti verificati<\/strong><\/h2>\n<p>Un primo tassello in questo mosaico \u00e8 rappresentato dagli <strong>acquisti verificati<\/strong>, una dicitura che compare solamente nelle recensioni scritte dagli utenti che hanno effettivamente acquistato quel prodotto sulla piattaforma.<\/p>\n<p>Ad ogni modo, purtroppo per le nostre esigenze di sintesi, nemmeno questo sembra essere un elemento in grado di rassicurare sull\u2019autorevolezza e sulla realt\u00e0 della recensione: molti utenti che si prestano a lasciare recensioni a pagamento rientrano infatti tra gli acquisti verificati perch\u00e9, effettivamente, comprano il prodotto su Amazon e ricevono poi il rimborso dal venditore.<\/p>\n<p>D\u2019altro canto, il fatto che l\u2019utente abbia lasciato una recensione senza che questa sia accompagnata dalla dicitura di \u201c<strong><em>Acquisto verificato<\/em><\/strong>\u201d non \u00e8 necessariamente sinonimo di inaffidabilit\u00e0. Potrebbe infatti semplicemente trattarsi di un utente che ha ricevuto quel prodotto in regalo o, magari, lo ha acquistato attraverso altri canali.<\/p>\n<h2><strong>Gli strumenti online<\/strong><\/h2>\n<p>Accertato quanto precede, ci sono altri strumenti online che possono aiutarci ad ottenere un\u2019idea dell\u2019affidabilit\u00e0 delle recensioni. Da <strong>Fakespot<\/strong> a <strong>ReviewMeta<\/strong>, sar\u00e0 sufficiente inserire il link di un prodotto di Amazon per poter ottenere una valutazione sull\u2019attendibilit\u00e0 dei giudizi.<\/p>\n<p>Gli algoritmi che sono alla base di questi software sono piuttosto avanzati, ancorch\u00e9 non infallibili. Sono ad esempio in grado di riconoscere se nelle recensioni ci sono delle frasi ricorrenti, o se l\u2019utente ha recensito o meno prodotti di altri brand. I software sterilizzano dunque la valutazione sintetica di un prodotto eliminando tutte le recensioni sospette e, infine, attribuendo allo stesso un giudizio che sembra essere pi\u00f9 veritiero.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Scopri_Fisco#accounting\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2138 size-large\" title=\"Semplifica la contabilit\u00e0 della vendita su Amazon con ZonWizard\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=650%2C159&#038;ssl=1\" alt=\"Con ZonWizard automatizzi i report fiscali sulla vendita su Amazon da comunicare al tuo commercialista. Registro dei corrispettivi, dichiarazioni IVA e OSS in un click.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Banner-Tool-Fisco-ZW-Ita.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/span><\/p>\n<h2><strong>Le recensioni su altri siti<\/strong><\/h2>\n<p>Un buon modo per poter verificare se le recensioni siano o meno veritiere \u00e8 quello di confrontare i giudizi che possono essere trovati su altre piattaforme. I venditori Amazon che amano fare ricorso alle <strong>recensioni false<\/strong> si limitano spesso a praticare questo genere di approccio sul solo marketplace di principale riferimento.<\/p>\n<p>Online puoi per\u00f2 trovare altre fonti di recensioni su quello stesso prodotto, che potrebbero risultare pi\u00f9 veritiere (Facebook, YouTube, siti specializzati in recensioni, e cos\u00ec via).<\/p>\n<h2><strong>La verifica delle recensioni pi\u00f9 recenti<\/strong><\/h2>\n<p>Un ultimo consiglio che vogliamo dare a tutti i nostri lettori \u00e8 quello di <strong>verificare le recensioni pi\u00f9<\/strong> <strong>recenti<\/strong>. I motivi sono almeno due.<\/p>\n<p>In primo luogo, chi ricorre alle recensioni false generalmente lo fa concentrandosi soprattutto nella parte iniziale del ciclo di vendita del prodotto, al fine di disporre di valutazioni molto positive che potrebbero influenzare il primo posizionamento del bene.<\/p>\n<p>In secondo luogo, alcuni prodotti potrebbero aggiornarsi periodicamente con il rilascio di nuovi modelli: confrontare le recensioni pi\u00f9 recenti potrebbe pertanto permettere di farsi un\u2019idea sulle caratteristiche di quello effettivamente in commercio.<\/p>\n<p><span class=\"colour\"><span class=\"size\"><div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Fisco Gratis<\/strong><\/h2>\r\n<p class=\"\">Compiler\u00e0 in automatico il registro dei corrispettivi, le dichiarazioni IVA e OSS e molto molto altro. Se non conosci ancora il Tool Fisco di ZonWizard puoi iniziare la tua prova gratuita di 14 giorni cliccando sul bottone sotto<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=cta_pulsante_Fisco&amp;utm_campaign=Prova+il+Tool+Fisco+Gratis#accounting\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ottenere recensioni false con Amazon \u00e8 vietato ma, nonostante ci\u00f2 sia risaputo, sono tantissimi i venditori che cercano di reperire delle valutazioni positive dietro remunerazione, annacquando cos\u00ec i giudizi reali sulla bont\u00e0 del proprio prodotto.<\/p>\n","protected":false},"author":179014708,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73],"tags":[81,99],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-recensioni"],"yoast_head":"<!-- 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