{"id":182,"date":"2021-05-07T15:30:01","date_gmt":"2021-05-07T15:30:01","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=182"},"modified":"2021-11-30T18:48:32","modified_gmt":"2021-11-30T18:48:32","slug":"cose-amazon-business-e-come-funziona","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/cose-amazon-business-e-come-funziona\/","title":{"rendered":"Cos\u2019\u00e8 Amazon Business e come funziona"},"content":{"rendered":"<p>Quando si pensa alla vendita su Amazon, si \u00e8 solitamente portati a riflettere sui modi con cui sia possibile raggiungere in maniera pi\u00f9 diretta ed efficace un ampio ventaglio di clienti retail.<br \/>\nTuttavia, Amazon non \u00e8 solamente una piattaforma dedicata alla vendita ai consumatori, quanto anche un dinamico marketplace con il quale potrai raggiungere i tuoi clienti aziendali.<\/p>\n<p><!--more--><\/p>\n<p>Cerchiamo allora di scoprire meglio che cosa sia <strong>Amazon Business<\/strong>, quali siano i suoi principali vantaggi e in che modo puoi approfittare di tutti i benefici che questo tipo di servizio \u00e8 in grado di darti.<\/p>\n<h2><strong>Come vendere ai tuoi clienti business<\/strong><\/h2>\n<p>Come probabilmente hai gi\u00e0 intuito, <strong>Amazon<\/strong> <strong>Business<\/strong> \u00e8 un servizio che viene riservato a quei <strong>venditori professionali di Amazon <\/strong>che intendono vendere alle aziende.<\/p>\n<p>Come <strong>venditore<\/strong> <strong>business<\/strong>, l\u2019utente di Amazon potr\u00e0 dunque accedere non solamente a tutti gli attuali clienti presenti sul marketplace, quanto anche ai nuovi clienti aziendali che si affacciano alla piattaforma di Jeff Bezos, dalle piccole imprese alle grandi multinazionali, passando per istituzioni pubblici ed enti no profit. Insomma, un modo davvero conveniente per poter allargare in modo significativo il ventaglio delle proprie alternative di concludere un affare, aumentando la propria visibilit\u00e0 e proponendo condizioni dedicate alle aziende.<\/p>\n<h2><strong>Quali sono le caratteristiche del servizio Amazon Business<\/strong><\/h2>\n<p>Trattandosi di proposte riservate al mondo business, Amazon ha opportunamente declinato il proprio servizio garantendo alcune caratteristiche dedicate.<\/p>\n<p>Tra le principali, ricordiamo:<\/p>\n<ul>\n<li>la possibilit\u00e0 di usufruire di un <strong>servizio di fatturazione automatica con calcolo dell\u2019IVA<\/strong>, che genera automaticamente dei documenti per tutti gli ordini di Amazon. Il cliente non dovr\u00e0 dunque preoccuparsi di creare manualmente le proprie fatture, perch\u00e9 a ci\u00f2 penser\u00e0 il servizio di creazione automatica del marketplace;<\/li>\n<li>l\u2019<strong>indicazione del prezzo al netto di<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/territorialita-iva-delle-vendite-amazon\/\"> IVA<\/a><\/strong> per i clienti aziendali, gratuitamente e senza operazioni manuali da parte del cliente, che potr\u00e0 in questo modo incrementare le opportunit\u00e0 di vendita mediante una proposizione specifica;<\/li>\n<li>una <strong>maggiore visibilit\u00e0 delle offerte<\/strong>, considerato che Amazon ti riserver\u00e0 un apposito logo e pi\u00f9 opportunit\u00e0 di apparire, aiutandoti in ci\u00f2 a ottenere delle conversioni superiori nei tuoi tentativi di vendita;<\/li>\n<li><strong>migliore segmentazione della clientela<\/strong>, con prezzi esclusivi, sconti sulle quantit\u00e0 e altri approcci dedicati ai clienti aziendali, che potrai tenere separati rispetto alle offerte che potresti invece formulare nei confronti della clientela retail.<\/li>\n<\/ul>\n<h2><strong>Come funziona Amazon Business<\/strong><\/h2>\n<p>Il funzionamento di <strong>Amazon Business <\/strong>\u00e8 piuttosto semplice.<\/p>\n<p>La prima cosa che devi fare per poterne usufruire \u00e8 <a href=\"https:\/\/sell.amazon.co.uk\/global-selling?ref_=asuk_soa_rd&amp;\" target=\"_blank\" rel=\"noopener\"><strong>registrarti come venditore professionale<\/strong><\/a>: una volta aperto un account venditore professionale sulla piattaforma, potrai avere accesso a un nuovo ventaglio di funzionalit\u00e0 utili per poter acquisire, conquistare e fidelizzare dei clienti aziendali.<\/p>\n<p>Fatto ci\u00f2, potrai iniziare a <strong>caricare le tue offerte<\/strong>: l\u2019aggiunta dei prodotti al catalogo di Amazon potr\u00e0 avvenire mediante un processo semplice e snello, eventualmente anche in modo massivo utilizzando gli strumenti che Amazon ti mette gratuitamente a disposizione.<\/p>\n<p>A questo punto \u00e8 consigliabile iscriverti al servizio di <strong>calcolo dell\u2019IVA,<\/strong> dopo aver inserito i tuoi dati fiscali. Come abbiamo gi\u00e0 avuto modo di ricordare qualche riga fa, in questo modo Amazon calcoler\u00e0 automaticamente le fatture con IVA, mostrando ai clienti aziendali i prezzi al netto dell\u2019imposta sul valore aggiunto.<\/p>\n<p>Infine, potrai personalizzare le tue offerte tramite i feed o con la gestione dell\u2019inventario in Seller Central: nel momento in cui un cliente invier\u00e0 un ordine, la logistica FBA ti aiuter\u00e0 a occuparti della spedizione (in caso contrario, puoi provvedere direttamente tu). Non ti rimarr\u00e0 dunque che ricevere il pagamento!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando si pensa alla vendita su Amazon, si \u00e8 solitamente portati a riflettere sui modi con cui sia possibile raggiungere in maniera pi\u00f9 diretta ed efficace un ampio ventaglio di clienti retail. Tuttavia, Amazon non \u00e8 solamente una piattaforma dedicata alla vendita ai consumatori, quanto anche un dinamico marketplace con il quale potrai raggiungere i&hellip;<\/p>\n","protected":false},"author":179014708,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73],"tags":[81,203],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-business"],"yoast_head":"<!-- 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