{"id":1390,"date":"2022-08-22T21:31:21","date_gmt":"2022-08-22T21:31:21","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=1390"},"modified":"2022-08-22T21:31:21","modified_gmt":"2022-08-22T21:31:21","slug":"amazon-pubblica-report-protezione-marchi","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-pubblica-report-protezione-marchi\/","title":{"rendered":"Amazon pubblica Report Protezione Marchi"},"content":{"rendered":"<p>Amazon ha pubblicato il secondo <strong>Report sulla protezione dei marchi. <\/strong>In esso ha\u00a0illustrato le iniziative che sono state intraprese per contrastare la vendita di prodotti contraffatti nel proprio marketplace.<br \/>\n<!--more--><br \/>\nAmazon ha annunciato che nel 2021 ha bloccato 2,5 milioni di account sospetti prima della vendita del primo prodotto. Ha inoltre specificato che il <a href=\"https:\/\/brandservices.amazon.it\" target=\"_blank\" rel=\"noopener\">Registro Marche<\/a> comprende oggi 700.000 marchi, con un + 40% rispetto al dossier precedente. Contemporaneamente, il numero medio delle segnalazioni di violazione inviate ad Amazon \u00e8 calato del 25% rispetto al 2020.<\/p>\n<p>Tra gli altri dati di maggiore interesse, rileviamo che:<\/p>\n<ul>\n<li><strong>unit\u00e0 di Amazon dedicata ai Crimini contro la contraffazione<\/strong> ha intrapreso numerose azioni legali nei confronti dei contraffattori. Da quando \u00e8 stata creata nel 2020 c&#8217;\u00e8 stato un aumento del 300% su base annua.<\/li>\n<li>sono stati citati in giudizio o segnalate alle autorit\u00e0 pi\u00f9 di 600 contraffattori<\/li>\n<li>Amazon ha individuato, bloccato e smaltito pi\u00f9 di 3 milioni di prodotti contraffatti. Una parte era arrivata nei centri logistici. Altri erano presenti nei magazzini e stabilimenti dei contraffattori che Amazon ha contribuito a individuare in collaborazione con aziende e forze dell\u2019ordine<\/li>\n<li>al fine di contrastare il fenomeno Amazon ha incentivato, con raccomandazioni, nuove forme di cooperazione tra il pubblico e il privato.<\/li>\n<\/ul>\n<p>Amazon ha poi fatto il punto sul proprio impegno sul tema. Ha sottolineato infatti di aver investito 900 milioni di dollari in questo impegno e impiegato pi\u00f9 di 12.000 persone nel 2021.<\/p>\n<h2>Cos\u2019\u00e8 il Registro Marche<\/h2>\n<p>Il <strong>Registro Marche<\/strong>\u00a0(<strong>Brand Registry<\/strong>) \u00e8 la piattaforma di Amazon che permette di <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intellectual-property-accelerator-the-advantages-for-the-seller\/\">preservare il proprio brand da eventuali minacce.<\/a><\/p>\n<p>Il servizio comprende:<\/p>\n<ul>\n<li>uno strumento di controllo attivo per tutti coloro che sono iscritti. Le pagine vengono ispezionate per controllare che non vi siano violazioni;<\/li>\n<li>uno strumento di tracciamento a livello di articolo di vendita, con lo scopo di contrastare la contraffazione. A ogni prodotto viene infatti associato un codice che viene analizzato all\u2019atto della spedizione. In tal modo si assicura ai clienti la spedizione solo di prodotti sicuri e originali.<\/li>\n<\/ul>\n<h2>Cosa occorre per registrarsi?<\/h2>\n<p>Ricordiamo che per iscriversi \u00e8 necessario:<\/p>\n<ul>\n<li>possedere un marchio attualmente registrato presente sui prodotti o sull\u2019imballaggio<\/li>\n<li>verificare che si \u00e8 il titolare dei diritti del marchio registrato<\/li>\n<li>avere un account Amazon su Seller Central o Vendor Central.<\/li>\n<\/ul>\n<p>Una volta che ci si \u00e8 accertati della presenza di questi requisiti \u00e8 possibile navigare sul sito Amazon Brand (<a href=\"https:\/\/brandservices.amazon.it\" target=\"_blank\" rel=\"noopener\"><em>brandservices.amazon.it<\/em><\/a>) e avviare la procedura di registrazione indicando:<\/p>\n<ul>\n<li>nome del brand;<\/li>\n<li>numero identificativo di registrazione dell\u2019ente tramite cui si \u00e8 registrato il marchio;<\/li>\n<li>categoria merceologica di competenza (deve coincidere con quella dichiarata all\u2019atto della registrazione del brand);<\/li>\n<li>marketplace in cui si desidera registrare il proprio marchio su Amazon.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Amazon ha pubblicato il secondo Report sulla protezione dei marchi. In esso ha\u00a0illustrato le iniziative che sono state intraprese per contrastare la vendita di prodotti contraffatti nel proprio marketplace.<\/p>\n","protected":false},"author":179014710,"featured_media":1546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[50],"tags":[],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"<!-- 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