{"id":1261,"date":"2022-05-18T10:31:57","date_gmt":"2022-05-18T10:31:57","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=1261"},"modified":"2022-05-18T10:31:57","modified_gmt":"2022-05-18T10:31:57","slug":"amazon-aware-prodotti-ecosostenibili","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-aware-prodotti-ecosostenibili\/","title":{"rendered":"Amazon Aware – Prodotti Ecosostenibili"},"content":{"rendered":"

Con Amazon Basics<\/strong> aveva gi\u00e0 conquistato rilevanti quote di mercato interne al marketplace. Ma ora, Jeff Bezos sembra essere ben intenzionato anche a cavalcare il business dei prodotti ecosostenibili e a emissioni zero. Perci\u00f2 ha lanciato Amazon Aware<\/b><\/a>, una line-up certificata Climate Pledge Friendly. <\/i>La linea comprende abbigliamento donna e uomo, prodotti per corpo e capelli, prodotti per la casa e molto altro ancora.
\n<\/p>\n

Cosa sono i prodotti Amazon Aware<\/h2>\n

Tutti i prodotti Amazon Aware<\/b> sono dotati di certificazioni esterne da parte di partner selezionati per il proprio programma Climate Pledge Friendly.<\/i><\/a>\u00a0Questa \u00e8 un\u2019iniziativa che attesta l\u2019ecosostenibilit\u00e0 delle merci vendute all\u2019interno del progetto. \u00a0In particolare, attesta che i prodotti di bellezza sono certificati EWG Verified (privi di sostanze chimiche). Attesta anche che l\u2019abbigliamento \u00e8 certificato GRS (prodotto con materiali riciclati).<\/p>\n

Insomma, i prodotti che rientrano all\u2019interno di questa iniziativa danno delle certezze ai rispettivi consumatori. Assicurano che tutti i pi\u00f9 rigidi standard di sostenibilit\u00e0 sono stati rispettati\u00a0durante il processo di realizzazione e che il saldo delle emissioni \u00e8 pari a zero.<\/p>\n

Pertanto, l\u2019impronta di carbonio di ogni prodotto \u2013 la cui valutazione permette di comprendere quali sono state le emissioni durante l\u2019intero ciclo di vita del prodotto \u2013 viene verificata da Climate Partner, azienda conforme al protocollo GHG (Greenhouse Gas protocol).<\/p>\n

In che modo Amazon vuole raggiungere i propri obiettivi di sostenibilit\u00e0<\/h2>\n

Gli obiettivi di sostenibilit\u00e0 di Amazon Aware<\/b> vengono raggiunti in due principali modi. Il primo \u00e8 intuibilmente quello di produrre delle merci a emissioni zero. Ovvero, sfruttare i processi produttivi privi di apprezzabile impatto sull\u2019ecosistema in termini di CO2 rilasciato nell\u2019ambiente.<\/p>\n

Inoltre, nel caso in cui il processo di produzione non possa essere a emissioni zero, Amazon ricorre a un secondo modo. Si impegna a controbilanciarne gli effetti con l\u2019adozione di misure e iniziative in favore dell\u2019ambiente.<\/p>\n

In aggiunta a ci\u00f2, Amazon Aware ha stretto rapporti di collaborazione con enti esterni indipendenti. A loro richiede le certificazioni che divengono un vero e proprio sigillo di approvazione ai prodotti presenti sull\u2019ecommerce. I clienti sono rassicurati che i prodotti in vendita sono stati realizzati proprio sulla base dei criteri di ecosostenibilit\u00e0.\u00a0<\/span><\/p>\n

Quando saranno disponibili i prodotti Amazon Aware<\/h2>\n

I prodotti Amazon Aware sono gi\u00e0 disponibili nei marketplace della societ\u00e0<\/b>, raggiungibili negli Amazon Store. La vetrina digitale di Amazon Aware \u00e8 suddivisa in alcune macro categorie. Questo rende pi\u00f9 facile la navigazione per il consumatore interessato ad acquistare tali prodotti ecosostenibili.<\/p>\n

Previsioni sui prodotti Amazon Aware<\/h2>\n

L\u2019attenzione dei consumatori nei confronti dei prodotti ecosostenibili continua a crescere, anno dopo anno. Cresce anche la convinzione che acquistare prodotti a emissioni zero, o equivalenti, sia un modo efficace per contribuire a una crescita ecocompatibile dell\u2019economia, riducendo il proprio impatto ambientale.<\/p>\n

Quindi, con tali premesse, \u00e8 lecito immaginare che il segmento dei prodotti Amazon Aware potrebbe costituire un buon successo per la linea di Amazon. \u00c8 probabile dunque, che nei prossimi mesi il catalogo di prodotti rientranti in questa etichetta possa diventare sempre pi\u00f9 ricca, ampia ed eterogenea.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con Amazon Basics aveva gi\u00e0 conquistato rilevanti quote di mercato interne al marketplace. Ma ora, Jeff Bezos sembra essere ben intenzionato anche a cavalcare il business dei prodotti ecosostenibili e a emissioni zero. Perci\u00f2 ha lanciato Amazon Aware, una line-up certificata Climate Pledge Friendly. La linea comprende abbigliamento donna e uomo, prodotti per corpo e…<\/p>\n","protected":false},"author":179014709,"featured_media":1284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73,50],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit"],"yoast_head":"\nAmazon Aware - Prodotti Ecosostenibili - ZonWizard<\/title>\n<meta name=\"description\" content=\"Il marketplace di Jeff Besos lancia Amazon Aware, la linea di prodotti ecosostenibili e a emissione zero certificati Climate Pledge Friendly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-aware-prodotti-ecosostenibili\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Aware - Prodotti Ecosostenibili - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Il marketplace di Jeff Besos lancia Amazon Aware, la linea di prodotti ecosostenibili e a emissione zero certificati Climate Pledge Friendly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-aware-prodotti-ecosostenibili\/\" \/>\n<meta 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