{"id":1063,"date":"2022-05-03T13:49:55","date_gmt":"2022-05-03T13:49:55","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=1063"},"modified":"2022-05-03T13:49:55","modified_gmt":"2022-05-03T13:49:55","slug":"vendite-amazon-10-statistiche","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/vendite-amazon-10-statistiche\/","title":{"rendered":"Vendite Amazon – 10 statistiche"},"content":{"rendered":"

Spesso il miglior modo per comprendere quanto possa essere conveniente ed efficace vendere su Amazon \u00e8 quello di soffermarsi sui numeri. Proprio per questo nelle prossime righe abbiamo voluto brevemente condividere 10 statistiche sulle vendite su Amazon che dovresti conoscere. \u00a0Pensiamo che potrebbero orientare proficuamente le tue decisioni sul marketplace.
\n
\nProviamo a vedere in sintesi, e con un pizzico di curiosit\u00e0, alcuni dei dati di maggiore interesse sulle vendite nel marketplace.<\/p>\n

1) Un ottimo punto di partenza<\/h2>\n

Il 55% dei clienti inizia le proprie ricerche da Amazon anche se poi conclude gli acquisti altrove, confermando pertanto la centralit\u00e0 di Amazon anche sotto il profilo informativo.<\/p>\n

2) Amazon \u00e8 popolata quasi come tutti gli USA<\/h2>\n

Amazon pu\u00f2 oggi vantare pi\u00f9 di 300 milioni di utenti attivi, un numero che sfiora gli abitanti di tutti gli Stati Uniti e che \u00e8 circa il doppio degli abitanti della Russia.<\/p>\n

3) Una (quasi) perfetta parit\u00e0 di genere<\/h2>\n

Su Amazon il 51% degli acquirenti \u00e8 di sesso femminile, mentre il 49% \u00e8 di sesso maschile.<\/p>\n

4) I venditori terzi sono la maggioranza<\/h2>\n

Oltre il 50% delle vendite di Amazon sono determinate dalle attivit\u00e0 dei venditori terzi. Tra loro, sono oltre 140.000 quelli che hanno superato quota 100.000 dollari di fatturato annuale. In termini assoluti, Amazon genera 80,5 miliardi di dollari in servizi di venditori terzi.<\/p>\n

5) Casa e Cucina \u00e8 la categoria con pi\u00f9 bestseller<\/h2>\n

Ben il 60% dei prodotti Bestseller si concentra sulla vendita dei prodotti che appartengono alla categoria Casa e Cucina<\/p>\n

6) Una questione di app<\/h2>\n

Stando alle ultime informazioni condivise da Statistica, l\u2019app di Amazon \u00e8 l\u2019app di shopping pi\u00f9 popolare in molti Paesi del mondo. Sono invece pi\u00f9 di 460 mila le app mobili disponibili nell\u2019App store di Amazon.<\/p>\n

7) Chi ha Prime spende di pi\u00f9<\/h2>\n

Non \u00e8 una novit\u00e0, ma chi \u00e8 cliente Prime<\/a> spende di pi\u00f9. Sempre secondo Statistica, per esempio, i membri di Amazon Prime spendono circa 1.400 dollari sulla piattaforma ogni anno. Il 20% dei membri Prime spende su Amazon ogni settimana, mentre il 7% di questo campione effettua acquisti quasi quotidiani. Considerato che la crescita del numero di abbonati Prime \u00e8 sempre molto dinamica (sono pi\u00f9 di 200 milioni nei soli Stati Uniti!), le previsioni su questo programma non possono che essere fortemente positive.<\/p>\n

8) FBA spinge le vendite fino al +50%<\/h2>\n

L\u2019adesione al programma FBA<\/a> \u00e8 in grado di spingere le vendite su Amazon del 30-50%.<\/p>\n

9) Meglio computer che smartphone<\/h2>\n

Due terzi degli acquirenti di Amazon sceglie di fare acquisti attraverso l\u2019uso di computer portatili o desktop. Cresce, ma rimane sempre minoritaria, la quota di chi fa acquisti attraverso smartphone.<\/p>\n

10) Amazon e non solo<\/h2>\n

Circa l’80% dei venditori su Amazon dichiara di usare diverse piattaforme per vendere i propri prodotti. Sulla base di ci\u00f2, i venditori hanno anche lanciato marche private label per aumentare il livello di concorrenza.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spesso il miglior modo per comprendere quanto possa essere conveniente ed efficace vendere su Amazon \u00e8 quello di soffermarsi sui numeri. Proprio per questo nelle prossime righe abbiamo voluto brevemente condividere 10 statistiche sulle vendite su Amazon che dovresti conoscere. \u00a0Pensiamo che potrebbero orientare proficuamente le tue decisioni sul marketplace.<\/p>\n","protected":false},"author":179014709,"featured_media":1249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[50],"tags":[],"class_list":["post-1063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"\nVendite 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